Like it or not, the holiday season is upon us. If you’re like many, a holiday sales slump seems inevitable. However, even though your business may experience a traditional holiday slow-down, it doesn’t mean you need to settle for a sales slump. Here are 5 quick tips to help you avoid a holiday sales slump:
During the holidays people might not be searching for your business, but they will be searching for content. Take advantage of online search traffic for holiday content by creating seasonal content of your own. With the right content and keywords, your company’s website can be found bringing new eyes to your company and potential leads. When you’re crafting your content, keep two things in mind: what your customers need and what they’re already looking for online.
Upselling is a great sales technique to utilize all year round. However, during a sales slump, an emphasis on upselling can make up for the sales you’re missing. During the holidays it can be hard finding new leads. You will have a much easier time selling an additional product to one of your existing customers. A great way to upsell customers is to create a package of your products and services. Customers will be more likely to buy multiple products if they’re already bundled together.
Offer Referral Discounts
One of the best ways to acquire new leads is to use your existing customers. Create a special holiday referral discount program for your existing customers. This will help you accomplish a few things. First, it will allow you to show appreciation and generosity to your existing customers. The more your customers feel appreciated, the more people they will refer to you. Secondly, with your existing customers generating leads for you, you have more time to bring in sales.
Share Your Success Stories
A holiday sales slump is the perfect time to focus on the marketing of your company. Sharing your success stories is an effective way to build credibility for your company. The more credible your company is, the more people will trust you and be willing to spend money with you. You should be sharing positive customer testimonials, awards, and mentions in big publications.
Refine Your Sales Process
With things not being so busy during the holidays, it is a great time to examine your sales process. Analyze what’s working and not working with your sales process. Take a look at the ROI of all your sales activities. The sales activities that have a low ROI should be removed from your process. Having a sales process that only contains sales actions that generate a high ROI will help you get out of the slump and set you up for a great year.
This year, leverage the holiday season. Avoid experiencing a traditional holiday sales slump. Utilize these tips to avoid a sales slump and keep your business strong all throughout the season.
Founder of RedRock Leadership