Jeff Ruby

Founder & CEO

Jeff Ruby is the founder of RedRock Leadership, an international sales training and leadership development company. He specializes in helping owners of emerging growth companies and their leadership teams prioritize, set goals, grow sales, increase profit and create better leaders.

“I believe that the mission of leadership is service and service determines legacy. My sales training and leadership development programs focus on transforming people so they can become great leaders within their organizations.”


Jeff has built a reputation as a dynamic and inspiring speaker who calls upon stories from his personal experiences to help companies improve and individuals overcome the challenges that keep them from accomplishing their personal goals.

He is known for bringing a high level of energy and motivation, making the kind of impact on his audience that leads to necessary and permanent change.


Jeff has worked with clients from across numerous industries. These clients are located all over the country and have included everyone from sole practitioners all the way up to Fortune 500 companies.

Professional Experience

Much of Jeff’s success correlates with his diverse experience in business. In addition to starting and selling companies, he’s held key leadership positions, led sales teams, developed marketing programs and facilitated strategic business planning sessions. These experiences have given him an unrivaled understanding of how businesses work and, more importantly, what makes them succeed.

Jeff began his career in leadership heading up the Service Sales Division for The Geopfert Company, an Ohio-based mechanical contractor. In the first three years, he sold 219 new service agreements and brought in 130 new commercial and industrial accounts.

He then transitioned to Illumetek Corp, a national lighting management company. There he developed marketing programs and cultivated relationships with large national accounts. He also established provisions for customer management, job costing and profitability analysis for the company’s retrofit and service division.

After helping Illumetek’s sales increase by 800% in only four years, Jeff moved forward and founded The Ruby Group. There he led his staff in training sales teams for hundreds of companies spanning various markets across the country. After turning The Ruby Group into a profitable business, Jeff sold the company.

In 2010, Jeff founded RedRock Leadership. His contributions have a direct impact on the companies RedRock serves:

  • Increased sales and profitability
  • Growth and development of future leaders
  • Clarification of strategic intent and direction
  • Increased effectiveness of leadership teams
  • Cultural change in the midst of rapidly changing market conditions

All of this is accomplished through the programs he has created, which include:

  • Leadership development
  • Client service and sales training
  • Sales management performance
  • Sales process and skill development
  • Strategic planning and strategy development


Jeff graduated from The University of Akron with a Bachelor of Science in Business Administration.

On a Personal Note

With his faith as the driving force in his life, Jeff leads a bi-monthly men’s group at his office, coaches youth baseball at his church and serves on the board of 1st Priority of Tampa Bay.

Jeff was born and raised in northeast Ohio and today he resides in the Tampa Bay area with his wife, two daughters and dog, Rosco.


Tampa Training Center:
8184 Woodland Center Blvd.
Tampa, FL 33614

Jeff’s Recent Posts

Sign-Up for Q4 Leadership Training!

Early Bird Pricing Available Through October 10th! – At RedRock Leadership, we believe the vision of a leader is to create a legacy and that the mission of a leader is to take care of others. We don’t teach leaders how to become great, instead we teach them to create greatness, and we do this by helping them develop the skills and learn techniques and methods contained within our training. We will help you learn to trust and persevere and become a collaborative leader. We’ve seen it work for hundreds of leaders we’ve personally training and coached, and it can work for you too!

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Sales Bootcamp – Early Bird Specials

Early Bird Pricing Available Through October 10th! The lifeblood of any business is sales. Let’s face it, the digital transformation of sales and marketing is proving to be more and more challenging with every passing year. There are many factors influencing these challenges and we address them in our sales training. All too often, today’s buyers are in control of your sales process. We’ve witnessed our sales training help countless salespeople regain control of their sales process, and we can help you too! RedRock’s Sales Training is delivered through: Systematic Foundation™, Full & Half Day Workshops, Sales Bootcamps, Mastermind Groups and Webinars

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